While looking through my Sports Illustrated magazine I came across this snickers ad that really caught my attention. Why did it catch my attention? Well first it has an odd looking man drawn on the paper and it makes you wonder. And of course our brains are trained to look at this image and realize that it is a double picture if you flip it upside down. 

What were they trying to display by this double picture? 

Well if you read the print it says "Your not you when You're not hungry." I have heard snickers use this slogan many times before in there commercials and to be quite honest some of the only times I ever see snickers being advertised is on the T.V. So now they are trying to reach a larger audience of people which I'm sure they have been doing but I have just noticed because I tend to "analyze" things a lot lately. 

The image displays this sort of bad side of you when your hungry assuming that all people when they become hungry are not themselves and can become very grumpy. But wait, if you eat a snickers bar you will automatically be a happier person right? I mean at least thats what snickers says, and hey we should all believe them because they have been giving us nothing but tasty delicious candy that is sort of our guilty pleasure. 

The target market in this ad is obviously anyone who reads sports illustrated. But who is the majority of the people who read this. Well besides these magazines being in your dentist office or doctors office these magazines are usually purchases by men wanting to read more about sports. But these magazines have become more about advertising rather than delivering their main purpose which is SPORTS!  And who are the main consumers of junk food? MEN! Men love to eat while watching sports, have a BBQ, or drink a cold one with the guys before a big game. And this ad is in one of the most sold magazines to men because of its sports. And snickers knew just how to reach out to the people they can count on  most to give them the most revenue......DUDES. 

They did a good job in selling there product because of the image and what it portrays and also the slogan which in many cases people all over the world can relate to. So if that is the slogan they want to stick with it is for a good reason, because they are making money out of it... Yes it's that simple.

Snickers uses simple solutions in this as a technique. They say that as long as you are hungry and in a bad mood all you need is a snickers bar to cheer yourself up and be a better person. So remember, next time you are in a grumpy mood just cheer yourself up with a snickers bar.