Right away this caught my attention. Shoot I don't need to buy a bra to want to view this ad a couple times. Anyways this ad clearly wants to attract a variety of customers.
Who are those customers?
WOMEN. Most women when seeing an ad or commercial from Victoria's Secret begin to feel insecure about themselves and their bodies. But wait this bra will make you a "Summer Bombshell". Isn't that what all women want.... They want to feel attractive, wanted, noticeable, beautiful, I could go on for days about the needs of a women. The point is this ad is showing a gorgeous women in nothing but a bra and underwear pretty much making all the other women out there that don't look like this feel like crap.
Then to top it off the ad says "It's here, it still ads 2 cup sizes AND it's convertible!" So is adding 2 cup sizes going to make women want to buy it just to make their breasts look bigger? I guess so otherwise these professional advertisers wouldn't be using this as an ad. As I have said before, companies with big names usually are the ones who take the biggest risks and end up with the most profit.
The common advertising techniques used in this ad are sex appeal obviously because for men they divert their attention to the lady, and if they are at the point where they can buy their significant other these things then why not? I'm sure any guy would love for their lady to look like that. So why not buy her some of these items and test out the "new convertible." They also used transfer/association which involves the use of words to sell the product. By saying "Be a summer bombshell" they are saying that with this product you can become all of that and more. But that is just not true. Sorry to break it to you ladies but most of these women on here are being used just to get you to fall right in to their trap even if you don't have a body remotely close to as good as that one above.
Victorias Secret clearly knows how to market their products and is why they continue to sell products all over the world whether its to a man buying it for his lady or a lady buying it for herself just trying to get the new look and become a "Bombshell."
I liked this ad not only because of the image but because they know how to sell a product to people and how to get their point across with some "facts."
Although your points are valid, i think you concentrate too much on guys. This is obviously not targeted at men. Although you get on the right track about how this appeals to women, you need to continue that. Basically, what this ad is doing is putting up an image of 'what any girl wants to be', right? It's basically just a self-conciousness trap. By setting up this level of attractiveness as the ideal, it accentuates the fact that most girls don't look like this. So they try and make it seem like buying this bra will make it so that you can get just that liitle bit closer to being a "summer bombshell".
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