I was on yahoo.com and I was just viewing some current events that have been going on lately and I came across this ad and it really caught my eye. I saw the words LAST CHANCE and it intrigues me already. Although once I read who the company was I kind of got a little skeptical about whether or not this ad was real. 

I also noticed that the deals that they were trying to sell were pretty good deals except for the part that they are pretty vague when explaining the deals, or what the deals are even on. How do i know that by clicking this website I am not going to get a virus on my computer. I mean at least show me what I might get deals on so I could have a little more interest in it. 

We are now 9 days away from Christmas and according to this ad this is our LAST CHANCE to get these kinds of deals. So the company wants us to buy there products because this is the last chance. Obviously they are using time pressure/ exigency to get you to buy buy buy. You must chose quick if you want things "LIKE" free shipping, 30% off, or 10$ off an item 50$  or more. You see they are also using weasel words. By saying get deals "like" these they aren't saying you will get these good of deals but you will get some similar. So what's similar 29% off or 5% off. There's a pretty big difference. So is it really even worth your time to buy from this company when one they aren't giving you any detail to what it is they sell and two they aren't guaranteeing these great deals for the items you want most. 

I think the company RetainMeNot could have done a better job by giving more detail in the ad instead of trying to make it festive full of Christmas and being vague. 

One more thing is there target market. Oh this one is easy. There target market is the annual late Christmas shoppers. There are always those, you know the people rushing at the mall, fighting over items they want for their children. Pretty much the stereotype lateC shopper. 

While looking through my Sports Illustrated magazine I came across this snickers ad that really caught my attention. Why did it catch my attention? Well first it has an odd looking man drawn on the paper and it makes you wonder. And of course our brains are trained to look at this image and realize that it is a double picture if you flip it upside down. 

What were they trying to display by this double picture? 

Well if you read the print it says "Your not you when You're not hungry." I have heard snickers use this slogan many times before in there commercials and to be quite honest some of the only times I ever see snickers being advertised is on the T.V. So now they are trying to reach a larger audience of people which I'm sure they have been doing but I have just noticed because I tend to "analyze" things a lot lately. 

The image displays this sort of bad side of you when your hungry assuming that all people when they become hungry are not themselves and can become very grumpy. But wait, if you eat a snickers bar you will automatically be a happier person right? I mean at least thats what snickers says, and hey we should all believe them because they have been giving us nothing but tasty delicious candy that is sort of our guilty pleasure. 

The target market in this ad is obviously anyone who reads sports illustrated. But who is the majority of the people who read this. Well besides these magazines being in your dentist office or doctors office these magazines are usually purchases by men wanting to read more about sports. But these magazines have become more about advertising rather than delivering their main purpose which is SPORTS!  And who are the main consumers of junk food? MEN! Men love to eat while watching sports, have a BBQ, or drink a cold one with the guys before a big game. And this ad is in one of the most sold magazines to men because of its sports. And snickers knew just how to reach out to the people they can count on  most to give them the most revenue......DUDES. 

They did a good job in selling there product because of the image and what it portrays and also the slogan which in many cases people all over the world can relate to. So if that is the slogan they want to stick with it is for a good reason, because they are making money out of it... Yes it's that simple.

Snickers uses simple solutions in this as a technique. They say that as long as you are hungry and in a bad mood all you need is a snickers bar to cheer yourself up and be a better person. So remember, next time you are in a grumpy mood just cheer yourself up with a snickers bar.

Pepsi Commercial

https://www.youtube.com/watch?v=oCgJyRsWjmw

The characters in this commercial are all professional soccer players, Jack Wilshire, Drogba, Sergio Aguero, Lionel Messi, Fernando Torres and Frank Lamapard.Not only were they showing the professional soccer players but the DJ was Calvin Harris who provides the hip tempo to the commercial with a well known song around the world. They bring all these people together to form a testimonial and make you want to buy the product even more.

            The plot is the entrance of the players and what they see in front of them. Once they lay eyes on the Pepsi drink the girl has and then the vending machine they immediately want it. Then when the soccer ball comes in to play all the players run on top of the crowd and the players are then introduced in a more formal way. Are they marketing the players or the drink? When they finally reach the “goal” (pepsi machine) they all go to it only to find out Messi left with the machine on top of the crowd. This gave the commercial a bit of humor, which really tends to appeal to peoples beliefs. Their target market is a soccer player, fans of the DF or song, and party people who are in need for affiliation.

            I think the camera effects helped make the commercial memorable also. The amount of times they switched angles couldn’t even be counted, but it is what made me watch the commercial a long with the characters. They also added the lighting sort of rave lights that gave it an awesome effect. The cameras were used purposely to catch your attention waiting to see what was going to happen next or what camera angle they were going to give you. It sort of made me wonder if there were any other possible camera angles besides the ones they were showing.

A technique that is used is Gestalt because of the oddness of what is going on. I mean the players running on top of a crowd sliding and kicking the ball as a grand entrance ultimately to get a "refreshment." Although I think Pepsi really knew how to sell this commercial, the oddness of the video made it that much more appealing and obviously made people buy their drink I mean why else would it still be aired? 

Right away this caught my attention. Shoot I don't need to buy a bra to want to view this ad a couple times. Anyways this ad clearly wants to attract a variety of customers.

Who are those customers?

WOMEN. Most women when seeing an ad or commercial from Victoria's Secret begin to feel insecure about themselves and their bodies. But wait this bra will make you a "Summer Bombshell". Isn't that what all women want.... They want to feel attractive, wanted, noticeable, beautiful, I could go on for days about the needs of a women. The point is this ad is showing a gorgeous women in nothing but a bra and underwear pretty much making all the other women out there that don't look like this feel like crap.

Then to top it off the ad says "It's here, it still ads 2 cup sizes AND it's convertible!" So is adding 2 cup sizes going to make women want to buy it just to make their breasts look bigger? I guess so otherwise these professional advertisers wouldn't be using this as an ad. As I have said before, companies with big names usually are the ones who take the biggest risks and end up with the most profit.

The common advertising techniques used in this ad are sex appeal obviously because for men they divert their attention to the lady, and if they are at the point where they can buy their significant other these things then why not? I'm sure any guy would love for their lady to look like that. So why not buy her some of these items and test out the "new convertible." They also used transfer/association which involves the use of words to sell the product. By saying "Be a summer bombshell" they are saying that with this product you can become all of that and more. But that is just not true. Sorry to break it to you ladies but most of these women on here are being used just to get you to fall right in to their trap even if you don't have a body remotely close to as good as that one above.

Victorias Secret clearly knows how to market their products and is why they continue to sell products all over the world whether its to a man buying it for his lady or a lady buying it for herself just trying to get the new look and become a "Bombshell."

I liked this ad not only because of the image but because they know how to sell a product to people and how to get their point across with some "facts."

While looking at some online ads I came across this one for the WWF (not the world wrestling foundation) which is the world wide foundation for nature. It really caught my attention because of the image of a half man half fish. Who would have ever thought of this? Except for someone who might be trying to draw you in and simply tell explain.

The ad doesn't have much writing but it does have a lot of meaning. The ad says "Stop climate change before it changes you." Wow.... These are pretty intense words. Climate change can change us? This only made me want to research more on climate change and get more facts on it. This must have been what they wanted. They wanted me to learn more and become aware. So obviously I walked right in to their trap. Although its not a bad trap this is one that every body should walk in to. This ad wants people to become aware of climate change or "global warming" and try to make the change before its to late and climate change begins to take effect on us.

In this ad i figured they were using time pressure/exigency technique to draw you in. Although they aren't trying to sell you an ad they are still trying to make you aware which only can help there campaign in a positive way. They attempt to make the people chose quickly in a way by telling them that if they don't stop climate change it will change them. In a way this is used to scare the people in order to get them to change and ultimately make a difference in the world.

The fish head I think is just a part of marketing to scare certain people into believing that maybe climate change can cause people to grow fish heads. But really most people should know that's not possible and that the fish head is just trying to show that change can happen if we don't stop climate change around the world.

All in all i really liked this ad because it got me to invest my time in to researching more as to how to stop climate change and I think that is exactly what they wanted people to do. I'm sure i couldn't have been the only one to continue my research on this subject. WWF has my vote.

Fifa 13 Commercial (Lionel Messi)

https://www.youtube.com/watch?v=J4fMcYKWZqI

Well of course I was watching TV and I came across the annual Fifa video game commercial. It immediately caught my attention because of the music and right away my favorite soccer player popped up, Lionel Messi. Right away the commercial began to appeal to soccer fans beliefs all over the world.

As the ordinary guy walks in to this "club" the viewer begins to realize that this is more than just a club, it is a soccer club where every one inside is playing FIFA 13. Hundreds of people in different rooms, different TV's, different ethnicities, and cultures all came together to play this one game. As the commercial continues you see famous soccer players playing the game and in a way the techniques these advertisers are using is Testimonial. By these soccer players playing the game you get the feeling that if they play it you can too.

I showed my sisters this commercial and they admitted that it sort of made them want to play the video game even though they have never played it before. They thought that the amount of people involved in the commercial made it even more appealing.

Also they used a basic appeal. They used the need for affiliation, when displaying the hundreds of people playing that one game. Everyone was happy and getting along while playing.

The commercial ended with the ordinary guy playing Lionel Messi, who is recognized as the best player in the world, and they show him playing a championship game with the guy.

The funny part of this commercial was that in the end the product they showed was the PS3 and the video game. Obviously Play Station had a big part in this commercial but didn't really advertise it as much as the video game. They focused more on the people coming together to play the game instead of selling the product. I guess people would by this product because thats the only system you can play the  game on? But its not, you can play on the Xbox as well. So all in all I think they could have done a better job on advertising their product.

Overall this commercial was well thought out. They brought hundreds of people together in one commercial.

What's love got to do with it?

While looking for ads I came across this one for the Diamond Trading Company and it quickly caught my attention and made me laugh. It say's "Hey, what do you know she thinks you're funny again." With the little picture of a diamond tennis bracelet at the top. What could this mean? That women only think you are funny when you buy them things.

Well what I took from this were the most obvious meanings. First, men are known for buying there women materialistic items especially when they have just been in an argument. So by the ad saying "she thinks you're funny AGAIN" can mean that maybe they had been in an argument or just the fact that women want diamonds. Besides diamonds are a women's best friend right? So it only makes sense that a man should go to the Diamond Trading company to buy diamonds because, lets face it 99% of women are in love with the idea of men spending their hard earned money on them and pampering them with gifts that maybe they can't even afford at the time but they still buy them because they want to make the person they love happy.

Somethings else that caught my attention about this ad was the two biggest words on the ad. The "HEY" and the "You're" were the first two words I looked at. Personally when I see 'Hey' or 'You're' I feel like the ad is pointing to me and referring to me as an individual. Most ads now a days like to make their ad feel appealing as if they are talking to you and only you. But this ad is talking to just about every man out there and letting them know that if you are having problems with your girlfriend not thinking you are funny then maybe it is time to go buy her a diamond bracelet and make her happy.

Most diamond and jewelry commercials advertise by using some of the same techniques. They use diamonds as a weapon and make men feel obligated to buy their women some because if they don't then they don't love them. But lets be realistic, most women love diamonds because of the price. Not necessarily because of the way they look, mainly because they are so rare and expensive that it makes them feel special almost to special if you ask me.

All in all this ad was pretty effective and in the end caught my attention and made me think... Maybe diamonds can buy you happiness after all. But that is all an illusion and is what these companies want you to believes in order to buy their product and keep the money coming in. This ads have clearly worked for them because I have seen many more of them and personally there are some pretty funny ones that maybe I will blog about in the future.

Sexy Carl's Jr. Commercial

Sexy Carl's Jr. Commercial

This Carl's Jr commercial really knew how to grab my attention very quickly. They instantly show you a hot girl who is hardly wearing any clothes, BBQ'ing until another hot girl comes and also gets involved in the "cooking". They are supposed to be making a Carl's Jr burger but in reality they are hardly doing anything. Although the people who created this commercial knew that it didn't matter whether they were cooking it or not, what mattered was that the person paid attention to the hot girls eating the burger nice and slowly. The fact that the women were fighting over who's cooking was better made it an even more appealing video because the women began competing in a sexual way until both of their products mixed together which gave them the idea of the "Memphis BBQ Burger." 

Carl's Jr is selling food with SEX! They want the people who are attracted to that to go out and buy a burger not necessarily in hopes that they will get a body like that, but because if the women felt pleasure when they ate the burger why shouldn't they? Most people when they see someone else having a good time especially when eating something they want to have what that person has, and in this case they want you to want what these two beautiful women have. 

Who were the people directing this commercial trying to get the attention of? 

Well if anyone in there right minds believes that those girls bodies came from eating the Memphis BBQ burger then they must not be the brightest star in the universe. First, they begin by using Sarah Underwood and Emily Ratajkowski, who are two playboys, to focus your attention on the screen, then they show the food to get the picture stuck in your head and look at it as a "good" thing. The final element used to bring it all together to persuade you to buy their product is the classic food dropping on the girl while the other one wipes it off of her. This is for pure enjoyment to end the commercial with the fact that, that burger can bring people together and form a friendship. 

 The last thing that i noticed in this commercial was the fact that the women were very patriotic. One was wearing an American flag bikini. Is this to say that this kind of beauty or burger is only made in the USA? That just caught my attention because why else use an American flag bikini other than to display some type of meaning. 

Overall I thought this commercial was BRILLIANT. Selling the burger with sex obviously has worked in the past commercials and is why they continue to use it.