While looking for ads I came across this one for the Diamond Trading Company and it quickly caught my attention and made me laugh. It say's "Hey, what do you know she thinks you're funny again." With the little picture of a diamond tennis bracelet at the top. What could this mean? That women only think you are funny when you buy them things.
Well what I took from this were the most obvious meanings. First, men are known for buying there women materialistic items especially when they have just been in an argument. So by the ad saying "she thinks you're funny AGAIN" can mean that maybe they had been in an argument or just the fact that women want diamonds. Besides diamonds are a women's best friend right? So it only makes sense that a man should go to the Diamond Trading company to buy diamonds because, lets face it 99% of women are in love with the idea of men spending their hard earned money on them and pampering them with gifts that maybe they can't even afford at the time but they still buy them because they want to make the person they love happy.
Somethings else that caught my attention about this ad was the two biggest words on the ad. The "HEY" and the "You're" were the first two words I looked at. Personally when I see 'Hey' or 'You're' I feel like the ad is pointing to me and referring to me as an individual. Most ads now a days like to make their ad feel appealing as if they are talking to you and only you. But this ad is talking to just about every man out there and letting them know that if you are having problems with your girlfriend not thinking you are funny then maybe it is time to go buy her a diamond bracelet and make her happy.
Most diamond and jewelry commercials advertise by using some of the same techniques. They use diamonds as a weapon and make men feel obligated to buy their women some because if they don't then they don't love them. But lets be realistic, most women love diamonds because of the price. Not necessarily because of the way they look, mainly because they are so rare and expensive that it makes them feel special almost to special if you ask me.
All in all this ad was pretty effective and in the end caught my attention and made me think... Maybe diamonds can buy you happiness after all. But that is all an illusion and is what these companies want you to believes in order to buy their product and keep the money coming in. This ads have clearly worked for them because I have seen many more of them and personally there are some pretty funny ones that maybe I will blog about in the future.
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