While looking at some online ads I came across this one for the WWF (not the world wrestling foundation) which is the world wide foundation for nature. It really caught my attention because of the image of a half man half fish. Who would have ever thought of this? Except for someone who might be trying to draw you in and simply tell explain.

The ad doesn't have much writing but it does have a lot of meaning. The ad says "Stop climate change before it changes you." Wow.... These are pretty intense words. Climate change can change us? This only made me want to research more on climate change and get more facts on it. This must have been what they wanted. They wanted me to learn more and become aware. So obviously I walked right in to their trap. Although its not a bad trap this is one that every body should walk in to. This ad wants people to become aware of climate change or "global warming" and try to make the change before its to late and climate change begins to take effect on us.

In this ad i figured they were using time pressure/exigency technique to draw you in. Although they aren't trying to sell you an ad they are still trying to make you aware which only can help there campaign in a positive way. They attempt to make the people chose quickly in a way by telling them that if they don't stop climate change it will change them. In a way this is used to scare the people in order to get them to change and ultimately make a difference in the world.

The fish head I think is just a part of marketing to scare certain people into believing that maybe climate change can cause people to grow fish heads. But really most people should know that's not possible and that the fish head is just trying to show that change can happen if we don't stop climate change around the world.

All in all i really liked this ad because it got me to invest my time in to researching more as to how to stop climate change and I think that is exactly what they wanted people to do. I'm sure i couldn't have been the only one to continue my research on this subject. WWF has my vote.