Fifa 13 Commercial (Lionel Messi)

https://www.youtube.com/watch?v=J4fMcYKWZqI

Well of course I was watching TV and I came across the annual Fifa video game commercial. It immediately caught my attention because of the music and right away my favorite soccer player popped up, Lionel Messi. Right away the commercial began to appeal to soccer fans beliefs all over the world.

As the ordinary guy walks in to this "club" the viewer begins to realize that this is more than just a club, it is a soccer club where every one inside is playing FIFA 13. Hundreds of people in different rooms, different TV's, different ethnicities, and cultures all came together to play this one game. As the commercial continues you see famous soccer players playing the game and in a way the techniques these advertisers are using is Testimonial. By these soccer players playing the game you get the feeling that if they play it you can too.

I showed my sisters this commercial and they admitted that it sort of made them want to play the video game even though they have never played it before. They thought that the amount of people involved in the commercial made it even more appealing.

Also they used a basic appeal. They used the need for affiliation, when displaying the hundreds of people playing that one game. Everyone was happy and getting along while playing.

The commercial ended with the ordinary guy playing Lionel Messi, who is recognized as the best player in the world, and they show him playing a championship game with the guy.

The funny part of this commercial was that in the end the product they showed was the PS3 and the video game. Obviously Play Station had a big part in this commercial but didn't really advertise it as much as the video game. They focused more on the people coming together to play the game instead of selling the product. I guess people would by this product because thats the only system you can play the  game on? But its not, you can play on the Xbox as well. So all in all I think they could have done a better job on advertising their product.

Overall this commercial was well thought out. They brought hundreds of people together in one commercial.