The
characters in this commercial are all professional soccer players, Jack
Wilshire, Drogba, Sergio Aguero, Lionel Messi, Fernando Torres and Frank
Lamapard.Not only were they showing the professional soccer players but the DJ
was Calvin Harris who provides the hip tempo to the commercial with a well
known song around the world. They bring all these people together to form a
testimonial and make you want to buy the product even more.
The
plot is the entrance of the players and what they see in front of them. Once
they lay eyes on the Pepsi drink the girl has and then the vending machine they
immediately want it. Then when the soccer ball comes in to play all the players
run on top of the crowd and the players are then introduced in a more formal
way. Are they marketing the players or the drink? When they finally reach the
“goal” (pepsi machine) they all go to it only to find out Messi left with the
machine on top of the crowd. This gave the commercial a bit of humor, which
really tends to appeal to peoples beliefs. Their target market is a soccer
player, fans of the DF or song, and party people who are in need for
affiliation.
I
think the camera effects helped make the commercial memorable also. The amount
of times they switched angles couldn’t even be counted, but it is what made me
watch the commercial a long with the characters. They also added the lighting
sort of rave lights that gave it an awesome effect. The cameras were used
purposely to catch your attention waiting to see what was going to happen next
or what camera angle they were going to give you. It sort of made me wonder if
there were any other possible camera angles besides the ones they were showing.
A technique that is used is Gestalt because of the oddness of what is going on. I mean the players running on top of a crowd sliding and kicking the ball as a grand entrance ultimately to get a "refreshment." Although I think Pepsi really knew how to sell this commercial, the oddness of the video made it that much more appealing and obviously made people buy their drink I mean why else would it still be aired?
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