Right when I saw this ad it caught my attention because it is like so many I have seen already. First they are trying to sell a watch and of course they are doing this by putting it on James Bond or 007. A need that they are using in this print ad is the need for prominence and showing James Bond in a tuxedo and a nice expensive looking watch on his wrist but also in front of him. When I think of James Bond I think of him always fighting, having the best suits, the best cars and what not and of course Omega uses this to their advantage and has him pretty much do the dirty work of advertising their watch.

Thats not all they do. There is clearly product placement. Who ever owns the right to the 007 movie Quantum of Solace made sure that since they were using "James Bond" as a reason for people to buy their watch then Omega better advertise there movie as well. So along with them selling the watch through James Bond this is also how movie companies spark the boosts in their box office revenue.

And of course a technique being used is the Snob Appeal which is very much like the need for prominence and is the suggestion that the use of this product makes the customer part of an elite group with a luxurious life style much like James Bond's.

I though the way that Omega advertised their watch was done very effectively on their part. They put the watch on a very well known man that always seems to have the newest and coolest things in all of his movies anyways and at the same time were able to help the company that produced Quantum of Solace by possible sparking an increase in the amount of people that went to go see the movie.