While watching tv this commercial came up and obviously it is an old one because of the definition of the camera and of course Michael Jackson is sort of the whole subject of the commercial along with the Pepsi.
They are using one of Michael Jacksons most famous songs but instead changing the lyrics to "You are the pepsi generation." Bravo Pepsi this was a great advertisement and definitely grabbed my attention. You turned the King Of Pops song into your own but also made it his by integrating him in the commercial.
Obviously you can see as the kid starts to dance like Michael Jackson while his friends are playing the music, the Jackson 5 are watching. The kid is stunned at what he is seeing in front of his eyes. All of a sudden they all begin to dance in unison as a group. What kid wouldn't be surprised to see Michael Jackson? But of course as generations come and go people begin to forget who these people once were. So is Pepsi using Michael Jackson to tell us all that we are a new generation? And that we should drink Pepsi because we are a new generation. What i took from it was that Pepsi doesn't want us to forget about them and is pretty much saying even though you are growing up don't forget about the past. This commercial was put out years ago but is still shown because of the type of testimonial they used. The Jackson 5 are a group who will never be forgotten and are known all around the world. So by saying to these kids in the commercial that they are the pepsi generation it will make them want to drink it even more? No, it will make you want to dance according to Pepsi.
Aside from the testimonial I really liked the fact that they were able to take Billie Jean and make it Pepsi Generation. For me while watching the commercial it really made me want to drink one even though I hardly drink soda. The fact that they were able to integrate the new and the old in one commercial made me appeal to it a lot more.
One more thing. If you didn't notice the kid acting like Michael Jackson is Carlton Banks from the Fresh Prince of Bel Air!!!!!
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